Blue Ocean Strategy
In an industry always in search of new markets, besting selling author Renée Mauborgne will share her “blue ocean strategy” technique used to “create uncontested market space and make competition irrelevant.” Renée will explain the difference between red oceans – the current, known market space where everything is defined, and blue oceans – the unknown space where demand is created and there is opportunity for growth. Blue oceans allow you to set the rules and makes competition irrelevant.
About Renée Mauborgne
Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world’s top business schools. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. She was born in the United States.
Mauborgne co-founded the Blue Ocean Global Network (BOGN), a global community of practice on the blue ocean strategy family of concepts that they created. BOGN embraces academics, consultants, executives, and government officers.
She is the co-author of the global bestseller Blue Ocean Strategy (Harvard Business Review Press) and the indispensable follow-up, BLUE OCEAN SHIFT: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth (Hachette Books, September 2017). BLUE OCEAN SHIFT is a New York Times Bestseller and #1 Wall Street Journal Bestseller. It is also an USA Today Bestseller, Los Angeles Times Bestseller, and an International Bestseller. Amazon selected BLUE OCEAN SHIFT as a “Best Business and Leadership Books of 2017.”
Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 46 languages and is a bestseller across five continents.
Mauborgne is ranked in the top 5 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She is the highest placed woman ever on Thinkers50. She was also named among the world’s top five best business school professors in 2013 by MBA Rankings.
Mauborgne has received a number of other awards and distinctions including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008. L’Expansion named Mauborgne along with her colleague W. Chan Kim as “the number one gurus of the future.” The Sunday Times (London) called them “two of Europe’s brightest business thinkers,” and noted, “Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.”
Learn more about Renée and Blue Ocean Strategy: